About – Soraniwa

Our POD is a cross between marketing expertise, IT system implementation and creativity.

Marketing Expertise

To succeed in the Japanese market, it is important to accurately grasp consumer perceptions (perception) and develop optimal marketing strategies. We build marketing plans based on the Perception Flow Model and design the flow of customer awareness, interest, willingness to purchase, and loyalty.

Implementation of IT systems

The Japanese market is becoming increasingly digitalized in areas such as e-commerce, food and beverage, and facility management. We facilitate the entry of foreign companies into the Japanese market by providing support for the introduction of IT systems that are compliant with Japanese business practices and regulations.

Brand Creative

In the Japanese market, brand uniqueness and visual appeal are critical. We go beyond mere logo design and advertisement production to provide a comprehensive service from brand concept design to creative design.

What we want to “realize”

「Friendly Internationalization」

SHISEILABO Corporation hopes to realize “friendly internationalization” filled with harmony and respect through Japanese culture and world arts and products. We are looking for corporate partners to help us achieve this goal.

We define Japanese culture as “the fruit of innovation, development, and creative activities rooted in the providence of nature and nurtured by human wisdom and sensitivity.” At its root, Japanese culture is based on the idea that society can be enriched by the aesthetic senses and technologies that emerge from the importance of coexistence with nature.

We also believe that art is “a creative activity that is created by viewing human beings as a part of nature and paying humble respect to its greatness. ” Art has the universal power to connect people’s hearts and minds, transcending time and culture.

We propose a new way of internationalization, one that combines the profound spirituality of Japanese culture with the creativity of the world’s diverse arts, in order to “appreciate the workings of nature and create the future together. We aim to build a richer and more sustainable world where different cultures recognize and learn from each other, rather than being in conflict with each other.

As a bridge between culture and the arts, we will serve as a link between people and nature, and between the world and Japan.

SHISEILABO Co., Ltd

SHISEILABO

Representative Director & CEO: Wataru Takeyama / 武山和

Established: February 9, 2015

Location: 4-8-17 Matsunami, Yamagata City, Yamagata Prefecture

Number of employees: 30

Securities code: unlisted (as of June 2022)

Accounting firm: Minato Certified Public Accountants and Tax AccountantsBusiness

Business activities: social design business, marketing, communication planning, brand consulting, Location production business (local cities, commercial facilities, hotels, restaurants, stores, inns, etc.) PR planning, sales promotion business (NPOs and government collaboration programs) campaign planning, event direction business, production business (product development, service development, Producing business (product development, service development, brand design development, etc.), including support for young entrepreneurs, sports club management business

About Us

Issue

Providing “real” products

Products that win awards in rankings and product fairs tend to become famous in Japan, but we have an eye for “real products. Our mission is to provide truly good products to our Japanese target audience.

Issue

Localization Challenges

We will build a sales platform appropriately localized for Japan and provide new values to Japan.

Issue

Language Issues

We solve problems for companies that have difficulty selling in Japan due to language barriers. Our mission is to connect brands with Japanese customers.

Issue

Special Shopping Challenges

We handle special overseas products that are rarely handled by Amazon or general e-commerce sites. We will also promote the introduction of payment methods suitable for Japan.

Issue

Challenges in providing quality products

We bring to Japan high-quality brand-name product services from overseas, as well as high-quality, high-value-added products that are not yet known.

Issue

Providing Stimulus to Japan

By providing opportunities to experience various products from overseas, we propose new values to the Japanese people and Japanese culture.

What is Soraniwa Japan Market?

Soraniwa Japan Market is an online shopping mall building support service that helps foreign companies sell their brands, products and services in the Japanese market. We support each company’s entry into the Japanese market by carefully analyzing data and providing the number of views, access data, and clicks.

What are the benefits of partner registration?

Soraniwa Japan Market will start a demonstration project in 2025. In the demonstration experiment, we hope to expand the project by building e-commerce sites for the Japanese market for various companies and checking the data at “strategy meetings” attended by partners. We are looking for partners for this purpose. A limited number of 50 companies that are willing to cooperate with us are offered a special rate.

What are the service procedures?

First you will be asked to fill out the required information on the Google form for partner registration application. After registration, you will receive an invitation to join the official whatApp community and submit product information via the product registration form. After the product information is registered, it will be published in our online catalog in due course. we will start providing analytical data from April 2025, and from 2026 onward, we plan to start experimental overseas sales with selected partners.

What is the content of the analyzed data?

We provide basic analysis data on the number of views, clicks, dwell time, and visits for each product. This data can be used to understand which regions and target demographics are interested in your products and help you develop a strategy for entering the Japanese market. Analysis data includes Google Analytics 4, Heatmap, and Shopify data.